Over 700 million people in India now own mobile phones. India is the second largest & fastest growing cellular market in the world - With ever rising cellular subscribers, Voice is increasingly becoming a commodity. Service Provider's are experiencing low ARPU's and high subscriber churn rate. India is witnessing an era when users buy mobile phones not just to be in touch, but to express themselves, their attitude, feelings & interests.

 

In India - Mobile phones today have moved beyond their fundamental role of communications and have graduated to become an extension of the persona of the user. Customers continuously want more from their phone. They use their cellular phones to play games, read news headlines, surf the Internet, keep a tab on astrology, and listen to music, make others listen to their music, or check their bank balance.

 

Thus, there exists a vast world beyond voice that needs to be explored and tapped and the entire Cellular industry is heading towards it to provide innovative options to their customers. Spoilt by Choice, the mobile phone subscribers are beginning to choose their operators on the basis of the Value added services they offer. The increased importance of VAS has also made content Developers burn the midnight oil to come up with better and newer concepts and services.

 

The Mobile VAS industry being expected to touch Rs 100,000 crores by 2020 from Rs 15,000 crore now - With the launch of 3G, Mobile Broadband Services, Mobile Commerce & Rural VAS fuelling this growth Content developer's are burning the midnight oil to come up with better and newer concepts and services - 3G would be the driver of MVAS in India in the future with 3G service revenues being expected to generate $15.8 billion by 2013 accounting for a share of 46% in the overall wireless service revenue.

 

Now Into Successful 10th Edition - The convention will create Asia's best MVAS forum in India - Don't miss this fantastic opportunity to Experience new revenue generating strategies and learn innovative business models!

 

DONJIN has been participating in VAS Asia annually since 2008. We will focus on how to maximize monetization base on 3G and IP Value Added Services in 2011. Be sure you are the first to take full advantage of Indian 3G network.