In order to keep in line with modern people living style that does everything in a hurry, TV home shopping becomes popular in recent years. For this purpose, Donjin Tech in association with its partners jointly constructed a TV shopping project in Nanjing and presented consumers a homelike and friendly virtual shopping place.

With the pace of life becoming faster, many people hope to purchase their necessary and specific commodities through a simple, fast and convenient channel and purchasing mode, thus makes the birth of TV shopping. Taking the TV shopping system of Nanjing TV station for example, it is operated through releasing commodity information on TV first and then delivering the ordered goods by telephone contact as a kind of “non-store retailing” model. For consumers, by just making a phone call, someone will deliver his/her ordered goods directly to his/her home. This kind of business operation mode highlighted with “product selection, TV promotion, order by telephone and delivery by logistics company” puts manufacturers and consumers more closely, in which, consumers can get more preferential price while manufacturers can gain more profits without sacrificing their commitment to share the profit with consumers; therefore, this business mode is welcomed by both buyers and sellers.

Competition in TV shopping field also is intensifying, as more and more manufacturers wish to adopt this shopping model which is simple, fast and convenient to place them directly to targeted customers. Service quality competition is of equal importance with price competition; therefore it is critical issue on which TV shopping providers consider how to make this emerging shopping model more perfect and how to make consumers to receive and feel satisfactory service. For this purpose, Nanjing TV Station TV Shopping System selects national advanced Donjin product as the core component of the system, plus uses automatic and friendly voice guide to present services required by customers, this greatly improves the system performance and efficiency while effectively avoids non-standard and poor service quality problems that may be caused by voice reply made by merchandiser with unstable emotion or poor basic essence, so as to present consumer a ease and comfortable shopping environment.

Donjin Tech is positioned to be a leader of global multimedia information communication platform technology, and focused on communication especially telecom value-added service field; in recently years, Donjin Tech successfully released call missing protection, secretary station, all-one payment platform, polyphonic ring tone, telephone QQ, BGM, supper wow (magic voice), voice value-added service comprehensive platform as well as a number of hot applications dedicated for industrial clients’ commercial application platforms. Also, Donjin Tech, working closely with it partners, has been engaged to provide targeted industries and enterprises with various value-added service applications such as call center, network fax system and other different customized, integrated and comprehensive solutions. Donjin Tech’s contribution to Nanjing TV Station TV Shopping System construction is another successful example which gives full presentation on Donjin Tech ability and capacity in developing individualized solutions for its clients.